Most of our customers did not wake up one morning wanting to change their finishing system. Something pushed them: a permit, a tender, a customer question, a visit from the local authority. Then they started asking what the change would actually involve.
That is the conversation we have more than any other, and it is why we describe ourselves as water-based conversion specialists rather than simply a supplier that stocks water-based coatings. Anyone can sell you a tin. Converting a working finishing line without losing a week of production is a different job.
What does Redwood actually do?
We assess what you are running now, tell you honestly what will convert easily and what will not, trial the products on your own substrates, and deal with the parts most people forget: drying, workshop conditions, equipment and training.
We also tell people when the answer is not yet. A workshop that drops below 18°C overnight in January will not get water-based coatings to dry, and no amount of enthusiasm changes that. Knowing where you stand is worth more than being sold something that will not work.
Where would you like to start?
Why the market is moving
VOC permits, customer requirements and the regulatory direction of travel.
The honest truth about water-based
What genuinely changes: drying, temperature, grain raise and cost. No sales pitch.
What the conversion journey looks like
Assessment, trial, equipment, training and a phased changeover rather than a big bang.
Not ready yet? That is fine
What to fix first if conversion is not realistic for you this year.
What our customers have found
Real conversions, including what was difficult about them.
Talk to us
Send us your current product list and we will tell you what converts.
Not sure which of those applies to you?
If you are being pushed by regulation, start with why the market is moving. If you have tried water-based before and it went badly, start with the honest truth — the usual causes are temperature and expectations rather than the products. If you are simply looking, the conversion journey will show you the scale of what is involved.
Interested in reviewing your finishing process?
Get in touch with the Redwood team on 02392 233310 or email [email protected] to arrange an initial conversation.